How to put together the perfect work portfolio.
Learn some helpful tips for showcasing your best work in a standout portfolio.
Portfolios are a must-have in creative industries — such as graphic design or advertising — but including a portfolio with any job application is an excellent and concrete way to give your application a chance to truly stand out. Let’s dive into a few things to consider before creating yours.
Tips for making a creative portfolio.
Portfolio styles vary from person to person and profession to profession, but they all serve the same purpose: to represent your best work. Here are some pointers for making yours:
- Know your style. How you present your work depends on your type of work. Generally speaking, most creative work falls into two types of portfolios: visual (designers, photographers, illustrators) and non-visual (copywriters, strategists, planners). That means if you’re an illustrator, your portfolio will likely be more design-heavy, whereas copywriters may focus on headlines, case studies, or a PDF compilation of their articles. Try to pick a style that suits your projects.
- Showcase your best work. Once you have an idea of how to present your work, you’ll want to share the best and leave the rest. Use a critical eye when choosing what to include, making sure to highlight your skills and talents. But what if you don’t have any professional work yet? In that case, you can make a portfolio by creating examples — whether that’s writing ad copy for an imaginary brand or mocking up logos and other designs.
- Make it sharable. Once you’re happy with your portfolio, make sure your potential clients can easily receive and view your work. You can do this by compressing your files to make them sharable via email.
Whether you’re applying for a new job at a company or striking out on your own, everyone can benefit from having an organized, professional portfolio. When creating yours, keep these helpful tips in mind, and see what else you can do with Adobe Acrobat andAcrobat online services to make your portfolio shine.