Five ideas for great PowerPoint slide layouts.

Use these helpful tips to design engaging PowerPoint slide layouts that catch your audience’s attention.

It may not seem fair, but it’s true — a good presentation is just as much about looks as it is about content. A well-designed PowerPoint slide layout not only gives the audience something interesting to look at but also helps to keep them engaged.

Here are some slide layout ideas and tips on how to captivate your audience.

Pick a motif for your presentation.

Use similar design elements and font choices throughout your presentation. If each slide looks completely different, the parade of styles and colors can easily distract your audience. When you keep the style unified, they’re more likely to pay attention to your message.

Go for minimalism.

Minimalism doesn’t mean you don’t use any colors or pictures — just don’t go overboard with them. Stick to three colors and keep your layout clear and well-organized to put the focus on the information.

Use visuals to support your information.

People remember pictures better than text. Use well-sized images or icons related to your data to highlight the important parts. For example, you can use a big pie chart to emphasize market share growth or a photo of an animal to put more weight on an ecological message.

Follow the six-by-six rule.

When choosing your fonts and designing your layout, aim to have no more than six lines on one slide with six words per line. This format gives you enough space to get your point across without making the slide too crowded. It’s not a rule carved in stone, but the six-by-six structure is a good starting point for each slide.

Keep sharing in mind.

You may have to share your presentation afterward with your audience. Create a design that looks good both on screen and paper. Converting your presentation to a PDF can help you check how the slides look once printed.

These ideas can get you started on designing good-looking slide layouts. But only practice makes perfect, so go ahead and start experimenting.