How to put together a copywriter portfolio.
Learn how to showcase your best writing work with these helpful tips.
When your work is highly visual — such as illustration or graphic design — it’s easy to put together a portfolio by sharing images or others assets. However, if you’re a copywriter, the process of showcasing your work can feel a little trickier. Let’s explore some of the ways you can create a portfolio that presents your work both compellingly and professionally.
Ways to showcase your copywriting.
From creating ads and headlines to entire brand voices and strategies, “copy” can represent many different types of writing. How you choose to present your copy in a portfolio can help potential clients further visualize the value and talent you bring to the table. Here are some examples to help jumpstart the process:
- Share case studies: If you work with brand strategy, your portfolio may look best with case studies. You can do this by sharing a particular client’s needs, then follow with a brief summary of how your copy solved their problem.
- Utilize mockups: Even if you create a real zinger of a headline, copy can sometimes fall flat without being seen in a design context. Mockup sites allow you to insert your copy into images (think billboards, phone apps, packaging designs) to make it more visually compelling. It’s a great way to show and tell.
- Share links: If article writing is your area of expertise, consider sharing short clips of articles and accompany them with the link for further reading. You can also download your best articles and combine them into a single PDF that’s clean, professional, and easy to view.
When creating your portfolio, keep in mind there’s no right or wrong way to make one. When you’re ready to share yours, compress your file to make sure it’s easily sharable for potential employers.