The business-boosting benefits of social media.

  • Social media is an easy, affordable way to reach a wide audience.
  • Posting on social media can help build your business’s brand and drive traffic to your website.
  • You can use social media to engage directly with customers and learn what they want.

Social media marketing gets the goods.

More than half the people on Earth use at least one social media platform. This means that no matter how you feel about having a personal social media presence, you should create one for your business to better connect with potential customers and enhance your marketing efforts.

A small business owner taking a photo of purple and green succulents to promote them on social media
Why is social media important for your business?
Investing in a robust social media marketing strategy has numerous advantages. Here are a few:

1. Get the word out.

Social networks are designed to quickly share content with a wide audience. This makes them a cost-effective way for business owners to increase their company’s visibility by posting quality content on a regular basis. Management tools enable organizations to simultaneously post across multiple social media channels, further increasing each message’s audience.

2. Reach your target audience.

Social platforms can help you seek out new customers by building brand awareness among people who need your business’s services but may not even know you exist. For example, if your business sells waterskis, you could use tools to create ads targeted to social media profiles that have listed waterskiing as one of their hobbies or are members of groups for powerboat owners. By targeting your ads directly to demographics most likely to be customers, you could get a major return on investment for your digital marketing budget.

3. Learn from your customers.

One of the benefits of social media is that it’s a two-way street: You can talk to your customers and they can talk back. Whether you engage directly through polls and questions or embark on a social listening campaign to uncover and track hashtags and social media posts about your company and products, social networks are a valuable window into what’s on your customers’ minds.

4. Engage in thought leadership.

You can use your company’s online presence to publish social media content about current trends in your industry on professional platforms like LinkedIn. By establishing yourself as a thought leader in your field, you can help to build your brand’s credibility with other businesses and potential customers. These posts are also an opportunity for search engine optimization (or SEO), the process of posting content featuring specific keywords intended to boost your company’s ranking in search results.

One of the biggest reasons that social media remains so popular is its freewheeling, fast-paced culture where posts about trending topics can go viral and be seen by a massive audience. With a good social media strategy, your company can be agile enough to tap into the popular trends, news, and memes of the day for additional engagement — and if you’re lucky, one of your posts could go viral and net you a bumper crop of free publicity.

Social media content being mocked up on a laptop and converted to a PDF in Adobe Acrobat with icon overlaid

How you can create great content.

With the right tools and a social media content plan template, you can easily seize your social media future by the horns. Adobe Acrobat has a variety of functions that make it simple for your business to create content for maximum social media engagement.

Try using Acrobat for desktop or the free web app to quickly convert a PDF to JPG file. With just a click, you can change any page from a PDF into a high-quality JPG. The JPG format helps to preserve the image’s resolution and color when uploading to social media sites as a post or part of a paid ad placement.

Acrobat can help you workshop a social media post with influencers or other members of your digital marketing team. By adding comments, highlighting text with a PDF highlighter, or even freehand drawing anywhere on the document with a desktop or online PDF editor, everybody can add their contributions to help create the best content possible.

Whatever kind of business you’re in, a good social media strategy can go a long way toward bringing in new customers and keeping your balance sheet in the black.