Automate search, shopping, and retargeting campaigns.
Adobe Advertising Cloud, formerly Adobe Media Optimizer, offers the most comprehensive search management through automation, intuitive workflows, powerful Adobe Analytics Cloud integrations and Adobe Sensei-powered algorithmic optimization.
Features of search management.
Data and audiences
Drive performance lift and personalize ads using data and audience integrations with Adobe Analytics, Adobe Audience Manager, and Adobe Campaign.
Save time with streamlined workflows for power users, such as scalable editing with copy and paste, flexible scheduling, and customizable data viewing.
Adobe Sensei Al
Performance optimizations, simulations and spend recommendations are powered by Adobe Sensei Al and ML.
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Use sophisticated models to test and visualize the expected traffic and conversion for keywords, ad placements, and product targets.
Run models to determine the highest performing mix at varied spend levels across portfolios.
Model accuracy reports
Validate assumptions with reports based on strong models and data from multiple channels. And get a transparent look into bid forecast models and their accuracy.
Optimize SEM results with integrated analytics.
Learn how to combine real-time analytics and search data to predict SEM results and optimize campaigns.