The truth is, you can please everyone.
Dynamic creative optimisation lets advertisers reach specific audiences with flexible ad creative that’s personalised in real time to drive user engagement, conversions and integrated experiences.
Ad agility at its finest.
Consumers want personalised experiences, but personalised ad experiences can be difficult to execute, time consuming and expensive. Dynamic creative changes that. You can now target customers with flexible ad creative that’s personalised in real time based on site actions, customer and partner data and third-party demographic data.
“We’ve seen a 106% lift in ROAs with Adobe Media Optimizer over our previous display vendor.”
— Latanya Hodges, senior interactive marketing manager, Redbox
Features of dynamic creative optimisation.
Adobe Experience Cloud integration
Fuel programmatic ad buying and personalised ad experiences with People core service and Adobe Experience Cloud audience segments.
Robust campaign options
Serve the right creative to the right person. Dynamic creative powers campaigns across verticals and across the marketing funnel — from retargeting and loyalty programmes to prospecting and awareness campaigns.
Audience targeting capabilities
Use site visitor, partner, third-party and location data to deliver relevant and compelling experiences. For deeper personalisation, use Adobe Analytics, Adobe Audience Manager or Adobe Media Optimizer audience segments.
Customised ad layouts allow you to best convey your brand in the ad experience. Feed-based retargeting and algorithmic optimisation of creative elements offer the flexibility to deliver the right creative across device types.
Insights and optimisation
Know how each ad performs through in-depth creative, offer, product, media and audience reports. Then optimise based on the results — or let the algorithms optimise creative elements to best meet your performance objectives.