Eat, drink, and breathe insights with Adobe Analytics.

If you're ready to make a culture of data, where insights are like oxygen and everyone acts on them in real time, then Adobe Analytics is ready for you.

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Benefits

Start with web analytics.
We bring our best even to the basics. Use award-winning tools to turn vast streams of web data into insights that everyone can act on.

Marketing analytics does more.

Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.

Attribution is key.

Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.

Predictive analytics brings it home.

Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

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Forrester names Adobe as a Leader in customer analytics.

Adobe received the highest score possible in 20 criteria, including action and usability. See why Forrester named Adobe as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018.

How we're different

Airbus measures cross channel data to understand customers, target customer interests, and demonstrate the value of digital initiatives.

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.

Marketing analytics strengthen your brand story.

See how Adobe Analytics is GDPR-ready.

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.