Not every enterprise has the resources to take advantage of every feature we offer and that’s okay. Everyone needs to collect multi-channel data, analyse it in real time and curate insights throughout the business. Whether you’re just starting to get a handle on your data or you’re heavily invested in data-driven decision making, there’s a flavour of Adobe Analytics that’s right for you.
Select |
Prime |
Ultimate |
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If you're an enterprise that has ... |
An emerging analytics practice |
A mature analytics practice |
An advanced analytics practice |
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Ad hoc analysis with Analysis Workspace |
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Rules-based attribution |
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Off-line data integration |
3 |
15 |
200 |
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Advanced segmentation with Segment IQ |
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Anomaly detection |
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Contribution analysis |
10 Tokens (Runs) |
20 Tokens (Runs) |
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Additional predictive tools |
Optional |
Optional |
Optional |
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Algorithmic attribution |
Optional |
Optional |
Optional |
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Pricing |
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Adobe Analytics Select |
Adobe Analytics Prime |
Adobe Analytics Ultimate |
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Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
Experience-focused analytics for enterprise.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.
For the third year in a row, Gartner named Adobe a Leader in digital marketing analytics. Read more in the Gartner Magic Quadrant for Digital Marketing Analytics 2017.
