4. Choosing the right font for your project.
In some cases, you’ll be given brand guidelines from your company on which fonts to use. However, on those projects where you can use your creative licence, choosing the right font or combination of fonts is a big part of the design.
Tim Brown, Head of Typography for Adobe Typekit & Adobe Type has put together a great—and free— resource, A Pocket Guide to Combining Typefaces. Read about it below and check it out to get the rest.
This very brief “pocket guide” is for designers and developers who want to make better choices about type and build their typographic expertise. Successful typeface combinations are partly a matter of good taste, which can be tough to develop. And finding typefaces that work well together often takes more time than we (or our managers) think it should.
The guide will give you a framework for efficient practice, lead you to founts of knowledge and help you to judge the work you see, including your own work. It will also encourage you to be selective, patient and reasonable, focusing on web contexts and your design goals.
Fonts are just one part of your design goals, but just as much as the right colours and layouts, they can be a way for your design to connect with users and your target audience. Between accessible font and typography options, guidance and advice, Typekit has all the help you to need to make your design stand out.