Features of predictive marketing.
Know how customers will react before they do.
Discover the customer behaviour patterns that lead to conversion — even before you spend. With Adobe Analytics, marketers can easily analyse volumes of data, uncover the most impactful insights and predict which campaigns will yield the best results.
Build any number of filtered metrics, use them to surface significant spikes or dips and then analyse the impact of the anomalies.
Identify trends and relationships in large datasets using standard correlation equations, so you can analyse data faster and highlight changes over time.
Analyse large numbers of variables simultaneously to dynamically categorise visitors and create audiences for further analysis, targeting and personalisation.
Customer propensity modelling
Define customers with a high possibility for a successful conversion or completion of a specific event, so you can predict visitor behaviour and maximise campaign impact.
Easily share newly discovered audiences across Adobe Marketing Cloud solutions and third-party downstream systems to take action.