As customer behaviour continues to evolve, brands and marketers must drive brand engagement or face irrelevance. A new category of Customer Experience Management (CXM) technology is rising to address these demands and help brands balance the ability to efficiently author, manage, personalise, and measure experiences with the desire to create extremely customised experiences.
Recent research from IDC and Adobe has shown that brands need to focus on three key areas of CXM – customer journeys, customer engagement and consent. Join us for this exclusive morning briefing where we’ll unveil the findings of this research and explore how brands, marketers and IT teams can use the learnings to stay ahead of the competition, and their customers’ needs.
Join Adobe Cape Town and uncover the key ingredients to effective customer experience management.
Why you should attend:
- Network with digital, marketing and IT professionals from renowned brands across industries
- Help benefit your organisation by sharing key takeaways from the Experience Forum
- Connect and engage with Adobe experts on creating impactful customer experiences and becoming a digital-first organisation
|08:30 –09:00||Breakfast & Registration|
|09:00 – 10:00||Don’t Fight It: Embrace the Power of Customer Experience Management||Axel Schaefer, Adobe|
|10:00 – 10:45||Real-Time Customer Experience Journey Demonstration||James MacDonald, Adobe|
|10:45 – 11:15||Coffee Break|
|11:15 – 12:00||Digital Transformation in a manageable way||Richard Perkins and Marc Stowe, IM Solutions|
|12:00 – 13:00||Legacy Lifestyle’s journey to lasting member experiences||Michael Levinsohn, Legacy Lifestyle|
Michael Levinsohn, Managing Director – Legacy Lifestyle
Michael is the Managing Director of Legacy Lifestyle, a leading loyalty programme operator with 970,000 members and 250 merchants. Legacy Lifestyle’s partners include Dis-Chem, BMW South Africa, Mastercard, The Cross Trainer, Pringle and Legacy Hotels & Resorts.
Over the last 25 years, Michael has worked in the Customer Relationship Management and loyalty industries, in South Africa, Asia and the United States. He previously co-chaired the North American Mobile Marketing Association’s: Marketing Best Practices for Messaging Committee and he was a member of the International Mobile Marketing Association’s: Permission Based Marketing Best Practices Committee. Michael has participated in numerous mobile marketing conferences, as both a delegate and presenter and has co-authored patents for the delivery of MMS messages and coupons via mobile phones. White papers written by Michael on mobile marketing have been published in various trade publications. His client’s internationally have included several of the world’s leading multinational brands and mobile network operators.
Axel Schaefer, Head of Product Marketing, Adobe Analytics EMEA
Axel Schaefer is Senior Manager, Product & Industry Marketing EMEA and part of Adobe´s Global Marketing Cloud Strategy group. His responsibilities include definition of customer-relevant topics, use cases and the translation of digital transformation into actionable strategies. Previously, Axel held an international management role at IBM, where he was responsible to lead the Smarter Commerce growth initiative in Europe. He holds a degree in economics from Baden-Wuerttemberg Cooperative State University, Stuttgart.
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