Experience Forum: 2020 Digital Trends

South Africa

Trends with the greatest impact.
As customer behaviour continues to evolve, brands and marketers must drive brand engagement or face irrelevance.
Thousands of business leaders have come together to share their experiences, giving us a unique perspective into the specific topics shaping your market. From agile start-ups to industry heavyweights, this Experience Forum will reveal how some of the most innovative companies in South Africa are responding to challenges and getting ahead.

Why you should attend
  • Understand how South African companies are driving campaigns and experiences through the use of AI and machine learning
  • Connect and engage with Adobe experts on using customer experience and tools for essential growth.
  • Recognise the challenges around Conversion Rate Optimisation (CRO).
Join us for this exclusive morning where we’ll discuss and unveil the regional challenges that are shaping your world such as digital inequality, personalised experiences and cultural transformation.
Upcoming event dates:


17th March 2020

The Houghton Hotel


Cape Town

19th March 2020

The Vineyard Hotel



8:30 – 9:00

Registration & Breakfast


9:00 – 9:45

The Digital Trends shaping South Africa

Daniel Hansens

9:45 – 10:15

Session to be announced


10:15 – 10:30



10:30 – 10:50

Accelerating your Digital Performance

Gillian Ker-Fox & Nick Harper

10:50 – 11:20

Delivering CXM in a downturn economy

James MacDonald

11:20 – 11:30

Full Service Value

Gillian Ker-Fox & Nick Harper

Daniel Hansens, Head of Product Marketing, AEM & Target
Daniel has been working for more than a decade with technologies that combine machine learning with human creativity to drive personalised experiences at scale. Daniel currently heads up product marketing for Adobe Experience Manager and Adobe Target, working on bringing world-class solutions to market and collaborating with clients across EMEA to create superior customer experiences through Adobe's leading solutions.
Spaces are limited. Don't miss out and confirm your space today to avoid disappointment!