Experience Forum
Wednesday 25th July, 2018

Adobe Experience Forums

 

 

Since 2011, Adobe has published an annual report on Digital Trends in partnership with Econsultancy. Join us and uncover exciting opportunities to outperform the competition and what the most successful organisations are focusing their investments on.

Why you should attend:
 
  • Network with over 100 digital, marketing, creative and IT professionals from brands across industries
  • Hear from Jamie Brighton of Adobe who will reveal the key themes and insights from Digital Trends 2018
  • Learn how brands are taking Digital Transformation to the next level
  • Help benefit your organisation by sharing key takeaways from the Experience Forum
  • Connect and engage with Adobe experts on creating impactful customer experiences and becoming a digital-first organisation
 
Date: Wednesday 25th July, 2018
Time: 14:00 – 17:00
 
Location:
1 Tamchele Avenue,
Off Robert Bruce Road
(Off William Nicol Road)
Beverley, Fourways
2191
 

  

 

Agenda

 

13:00 – 14:00 Registration and lunch
14:00 - 14.45 Digital Marketing Trends in South Africa: What lies ahead?
14.45 - 15.15 Digital transformation: From mass marketing to orchestrated customer conversations
15.15 - 15.45 Networking break
15.45 - 16.15 How Adobe helped to drive the re-brand of ABSA and ensured compliance and governance as the brand was rolled out across multiple platforms.
16.15 - 16.45 Experience Cloud demonstration: See how a customer experience can be personalised in real-time using data and content across multiple channels and touchpoints
16.45- 18:00 Networking reception

 

Featured speakers

 

Jamie Brighton
Jamie Brighton
Product and Industry Marketing, Adobe.
Jamie has worked in digital marketing for 14 years, 8 of those with Adobe getting passionate with clients about optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in EMEA and APAC, recently covering digital marketing for Adobe in South East Asia years. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.
 
Jamie Brighton
Marcus Stephens 
Head of Open Web, Absa.
Marcus looks after web and mobile platforms at Absa and works with multiple product and marketing teams to increase new customer acquisition as well as cross-sell and up-sell of existing customers through personalised content and communication.
 
Jamie Brighton
Marc Stowe
Digital Transformation evangelist and practitioner, Direct Axis.
An IT professional, the product of 19 years in retail, 2 years in dotcom start-ups and 3 years in financial services. While having a background in many diverse programming languages, Marc’s calling was in designing and building data structures. While having designed, developed and implemented many systems in the past, the last decade has seen him in a management capacity responsible for teams and operational environments. The last few years have seen him concentrate on digital transformation within business, using 2 decades of development and design experience to automate and digitalise, driving data and service centralisation while looking for opportunities to streamline processes to reduce operational costs and improve delivery to customers.
 
 

 

Registration