Experience Forum
2019 Digital Trends
South Africa

Adobe Experience Forums



Join Adobe and uncover exciting opportunities to outperform the competition and find out what the most successful organisations are focusing their investments on in 2019. 

Why you should attend:
  • Network with digital, marketing, creative and IT professionals from renowned brands across industries
  • Hear from Adobe (in partnership with Econsultancy) who will reveal the key themes and insights from Digital Trends 2019
  • Help benefit your organisation by sharing key takeaways from the Experience Forum
  • Connect and engage with Adobe experts on creating impactful customer experiences and becoming a digital-first organisation
Places are limited, so please register now to avoid disappointment.




8:30 – 9:00

Registration & Breakfast


9:00 – 9:45 

Digital Trends in South Africa

Axel Shaefer, Adobe

9:45 – 10:15

Beyond marketing: Experience reimagined

Riaz Osman, Deloitte

10:15 – 10:30

Networking Break


10:30 – 11:00

Experience Demo

James MacDonald

11:00 – 11:30

Driving Growth Through Experience Driven Commerce

Sean McCarry

11:30 – 12:00
Networking & Close
Johannesburg: Tuesday, 9 April 2019
Cape Town: Thursday, 11 April 2019

8.30 - 11.30am 

The Venue Green Park
3 Lower Road
Corner West Rd South
20th floor

Cape Town
One & Only
Dock Road
V & A Waterfront
Cape Town







Axel Schaefer is Senior Manager, Product & Industry Marketing EMEA and part of Adobe´s Global Marketing Cloud Strategy group. His responsibilities include definition of customer-relevant topics, use cases and the translation of digital transformation into actionable strategies. Previously, Axel held an international management role at IBM, where he was responsible to lead the Smarter Commerce growth initiative in Europe. He holds a degree in economics from Baden-Wuerttemberg Cooperative State University, Stuttgart.
Riaz Osman is a Director at Deloitte Digital. He is passionate about making businesses and professionals succeed, especially by harnessing the power of innovative and leading edge technology. He has over 20 years of experience in large scale business and technology transformation, across multiple geographies and industries.
James MacDonald has had a career for over 20 years in leading enterprise software organisations to deliver business value to the retail, manufacturing, finance and government sectors. James currently is a Cloud Solution Consultant for Adobe MEA region and assists customers understand how Adobe’s Experience Cloud Solutions can meet their Digital Transformation objectives and help them achieve their customer experience management goals.
Sean McCarry has had a career for over 20 years in leading enterprise software organisations to deliver business value to the retail, manufacturing, finance and government sectors. Focused on accelerating revenues by creating strong, scalable sales teams and compelling market propositions in e-commerce, digital transformation, business process and cloud solutions. Sean also attended Harvard Business School – Program for Executive Leadership Development  in 2009. He is now Head of Sales, Northern EMEA for Magento Commerce, an Adobe company. 



Please note that this event will take place in both Johannesburg and in Cape Town. Please select which event you would like to join: