Your customers demand harmonious, personalised experiences everywhere they go.
Single-channel personalisation is common, orchestration is harder:
"Organisations aren’t designed for the new cross-channel world order. So a terrible experience with the operations department isn’t connected to a great experience with the sales department at the other end. In fact, these departments don’t even know that the other experience exists."
Align your efforts with campaign orchestration.
Campaign Orchestration = Synchronising your organisation’s efforts to deliver relevant and personalised experiences across all channels and touchpoints.
The Adobe advantage
Build cross-channel virtuosity with Adobe.
To pull off personalisation of this magnitude, you need a centralised repository to create, store, manage and measure all of your content — a place where everyone can quickly access the most up to date versions of each asset. Even with a central content library, you’ll need help to personalise at scale. Let data-powered algorithms automate faster — and probably better — personalisation decisions for you.
Campaign orchestration with Adobe helps you:
“Customers see Heathrow as one entity. If they interact with one part of the business, they expect the other parts to know who they are and what they need. We can accomplish that with Adobe Experience Cloud.”