In financial services, connected experiences are the bottom line.
Traditional businesses in financial services have a complicated challenge. They need to keep up with the experiences their customers are having in other settings. That is, using technology not only to boost convenience, but to enable, educate and guide. Businesses need to recognise that the modern consumer wants more than products. They want relationships. Meanwhile, competing fintech companies are offering customers the kinds of easy, quick and mobile services that they like. The pressure is on. The status quo isn’t good enough. Financial businesses need to use technology to disrupt, engage and strengthen connections.
