There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalisation plays a key role as top organisations strive to make experiences as compelling as possible. To understand and prioritise what your next big move should be, read The Econsultancy 2018 Digital Trends report for South Africa.
Here’s what’s top of mind for the majority of your peers:
- Optimising the customer journey across multiple touchpoints
- Harness the power of social conversation and content to increase brand awareness
- Combining digital skills with technology to improve customer experience
Fill out the form to read the report.