Build a strong CX foundation to maximise success.
The vast majority of leading companies agree that digital analytics provide a strong foundation for their CX initiatives. So the more sophisticated a company is in their approach to CX, the greater their appreciation of effective customer intelligence and analytics.
Today’s market is a challenging space for companies to navigate. Consumers expect the very best experiences every time. And when a brand doesn’t deliver, they will move on instantly. Paid analytics delivers when companies harness data and insights about their customers’ needs and behaviour in real time — and act on them.
It’s not just messaging and communication where paid analytics solutions are valuable. Analytics can be used in paid media to increase the return on advertising spend, whether it’s paid search, social media or display channels. Leading paid analytics software, like Adobe Analytics, include integrations with paid media tools, enabling companies to use customer intelligence to get maximum value from their investment.