Real intelligence when you need it.

Your enterprise needs more than just simple web analytics. You need to combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience. You need customer intelligence.

A new business reality requires a new breed of leader, like you.

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Analytics Cloud Products

Analytics

First you need to know your audience. Really know them. Adobe Analytics is the leading analytics and measurement tool that guides you beyond data to insights you can act on. It’s more than simple web analytics, it’s customer intelligence.

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Audience profiles

Collecting data is only half the answer. With Audience Manager DMP, you can gather every scrap of customer data from any source into a single profile—a valuable foundation that is shared across all our products.

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Source   |   Disclaimer

Forrester names Adobe as a Leader in customer analytics.

Adobe received the highest score possible in 20 criteria, including action and usability. See why Forrester named Adobe as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018.

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WestJet Plane
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“Because we can see how successful our campaigns are, we know which ones are best at encouraging customers to book on our website instead of other channels.”

Ahmed Elemam, Senior Digital Analyst, WestJet

View WestJet's story

Further reading

Data Driven

Why Data Democratization is Crucial to Your Business

by Eric Matisoff

Data Driven

Machine Learning and AI: If Only My Computer Had a Brain Wired for Business.

by Michael Klein

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*This graphic was published by Forrester, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available upon request from Adobe.

*Forrester does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Forrester research publications consist of the opinions of Forrester's research organization and should not be construed as statements of fact. Forrester disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.