Adobe Analytics
Data can come from anywhere. Insights come from Adobe.
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.
Adobe Summit has gone digital.
See the latest CXM insights, product innovations, and best practices in keynotes and 100+ breakout sessions.
Benefits
Start with web analytics.
Use award-winning tools to turn vast streams of web data into insights that everyone can act on.
Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.
Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.
Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
Adobe Analytics achieves a 224% ROI.
According to Forrester, Adobe Analytics offers you the chance to get triple-digit ROI.
A Leader in customer analytics.
Adobe received the highest score possible in 20 criteria, including action and usability. See why Forrester named Adobe as a Leader in The Forrester Wave'", Customer Analytics Solutions, Q2 2018.