Eat, drink, and breathe insights with Adobe Analytics.
If you're ready to make a culture of data, where insights are like oxygen and everyone acts on them in real time, then Adobe Analytics is ready for you.
Benefits
Start with web analytics.
We bring our best even to the basics. Use award-winning tools to turn vast streams of web data into insights that everyone can act on.
Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.
Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.
Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
Forrester names Adobe as a Leader in customer analytics.
Adobe received the highest score possible in 20 criteria, including action and usability. See why Forrester named Adobe as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018.
How we're different
Al and machine learning
From attribution and predictive modeling to contribution analysis and propensity scoring, Adobe Analytics is immersed in machine learning and AI. For example, our Virtual Analyst feature — which is powered by Adobe Sensei — constantly monitors and analyzes your data and lets you know not just when an anomaly happens, but why.
Better data collection and processing
No one else lets you integrate everything from web, email, and CRM to voice and connected car data as smoothly as we do. And our unique approach to processing lets you organize, clean, and prepare that data with lightning speed.
Flexible data analysis
With our Analysis Workspace, analysts have our most powerful tools available at a click so they can create and curate reusable projects that are customized to their needs. This lets everyone in the company ask and answer any question in a beautiful, flexible environment.
Advanced segmentation
We do segmentation better than anyone, especially when it comes to modeling personas and understanding how they compare. And we’re the only analytics vendor who lets you create an unlimited number of segments, then compare them to understand what’s working and what’s not.
Success stories
Philips uses Adobe Analytics to measure how customers are interacting with their pages, so they can get a complete picture of customer journeys.
With Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having.