Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.
Turn holiday shoppers into year-round customers.
Start with web analytics.
Use award-winning tools to turn vast streams of web data into insights that everyone can act on.
Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.
Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.
Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
Explore all benefits
According to Forrester, Adobe Analytics offers you the chance to get triple-digit ROI.
Adobe received the highest score possible in 20 criteria, including action and usability. See why Forrester named Adobe as a Leader in The Forrester Wave'", Customer Analytics Solutions, Q2 2018.
Learn more about predictive analytics
*This graphic was published by Forrester, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available upon request from Adobe.
*Forrester does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Forrester research publications consist of the opinions of Forrester's research organization and should not be construed as statements of fact. Forrester disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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