Adobe Audience Manager

Acting on insight requires an audience.

Create and activate the best audiences on any channel or device with Adobe Audience Manager, our best-in-class data management platform.

Reimagine your customer experiences at Adobe Summit.

Save $200 on Adobe Summit by Jan 31.

Reimagine your customer experiences at Adobe Summit.

Save $200 on Adobe Summit by Jan 31.


Step up to our data management platform.
Go beyond limited, media-based integrations. Adobe Audience Manager ties into your whole marketing stack, including the entire Adobe Experience Cloud.

Reimagine audience segmentation.
We move past traditional audience segmentation to give you exceptional control over how to combine data sources into audience segments.

Knowing your customer matters.
Gain unrivaled insight using your own data and data from external sources.

Win with real-time action.
We understand that action is key. Which is why we built Audience Manager to quickly bring in data, deliver up-to-the-minute insights, and activate segments in real time to deliver incredible experiences.

AAM Video

Improve conversion with Adobe Audience Manager.

According to Forrester, Adobe Audience Manager helps brands improve conversion by upselling current customers by 42%.


Proven leadership

for delivering quality customer intelligence.

See why we’re a Leader in The Forrester Wave™: Data Management Platforms, Q2 2019.

How we're different

Success stories


Princess Cruises combined Adobe Audience Manager and Adobe Analytics to get a unique 360-degree view of customers and insights.


Sky UK used Adobe integrated marketing tools to provide solutions and experiences that reflect the omnichannel nature of their customers.


WestJet lifted their digital marketing, increased conversion, and improved their online experience with a unified Adobe platform.

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Let’s talk about what Adobe Audience Manager can do for your business.