Features

Data Explorer

Improve audience creation and segmentation by creating traits from both structured and unstructured data, so you can immediately take action on all data that comes into Adobe Audience Manager.


Data that works for you.

As a marketer, your number one goal is to deliver high-value campaigns that draw engagement and create leads. It used to be that your success depended on culling through an endless assortment of data, identifying traits, and creating segments. But now there’s another option.

With Data Explorer, you have a powerful suite of capabilities with the unique capability to surface trending signals from unstructured data — all of which can be done at the speed of structured systems. Build traits directly from the Signals report and activate them immediately. Now you’ll spend less time creating traits and more time making better decisions with your data.

How Data Explorer adds value.

Focus on high value audiences
There’s no need to create all the traits ahead of time or for “just in case” circumstances. You only create and keep high value traits with better signals.

Improve workflow
Maximize your workflow efficiency by going from signal insights to actionable traits in just a few clicks. Browse through historical data and add traits in real time.

Work with unstructured data
Retain data from unused signals with a tool capable of creating traits from structured and unstructured data, including traits based on behavior that you didn’t define before collection began.

Avoid data loss
Recover and act on historical data associated with the trait so that you’re capturing all interactions with your brand.

Learn more about Data Explorer in Adobe Audience Manager

Get to know the all-new Data Explorer.

Visit our Adobe Blog and get a deeper look at what Data Explorer brings to the table.

Read more

See how data exploration can make a difference.

Take a look at the advantages of using Data Explorer.

Adobe Blog

New in Analytics Cloud.

Get a rundown of new features Adobe is rolling out to Analytics Cloud products in the coming year.

Read more

See related features

Data ingestion

Incorporate online and offline data from brand interactions and exposures across touchpoints, including CRM, customer IDs, call centers, point of sale, IOT devices, set-top boxes, and more.

Device Graphs

Bring device-level data into Adobe Audience Manager and use both deterministic and probabilistic device-linking methods. Build a graph using first-party data, logged-in data from Profile Link and the Adobe Experience Cloud Device Co-op data, or extend your reach with an external device graph.

Data feeds

Download bulk data that includes user IDs, trait IDs, segment IDs, and other parameters for custom analysis or modeling that can be used in external systems or brought back into Audience Manager as segments.


Let’s talk about what Adobe Audience Manager can do for your business.