Cohort Analysis

Create and compare groups of customers with shared characteristics over time to help you recognize and analyze significant trends.


Customer value that lasts a lifetime.

Understanding how your customers are acting in a moment is important. But being able to track them over time and to compare them with other, similar customers gives you the ability to make better long-term decisions.

With our Cohort Analysis feature, you can analyze a group of people with common characteristics over a specified time period. Discover engagement or churn trends that help you understand customer lifetime value. Then use these learnings to build new audiences and improve customer experiences.

Better customer decisions

Launch campaigns designed to encourage a desired action or find the best time to end a trial or offer to maximize value.

Better budget decisions

Shift your marketing budget at the right time in the customer lifecycle. 

Better testing

Get ideas for A/B testing in areas such as pricing, upgrade options, and more.

Learn more about cohort analysis in Adobe Analytics.

See a cohort Analysis report in action.

Within our Analysis Workspace, build the report that groups your customers based on their behavior.

Run a cohort analysis report.

In our user help section, see how to create and run a cohort analysis report.

Learn more

See what our users see.

In our user help section, get a couple of good examples of useful cohort analyses.

Learn more

See related features.

Ad hoc analysis

With our Analysis Workspace feature, you get a robust, flexible canvas for building customised analysis projects. Drag and drop any number of data tables, visualisations and components (channels, dimensions, metrics, segments and time granularities) to a project.

Advanced segmentation

Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.