Typeface and font

• The Type tool: Easily select and manipulate fonts for your designs.
• The ReType tool: Easily identify and edit fonts from static text in raster images and outlined text.
• Access Adobe Fonts: Browse and apply fonts directly within Illustrator for seamless integration.
• Create customised fonts: Use the Font Creator tool to design and customise your own fonts.

Hierarchy

Text formatting in Illustrator: Utilise the Character and Paragraph panels to format text and establish hierarchy.

Styles for consistency: Create and apply paragraph and character styles to maintain a consistent hierarchy across your design.

Contrast

• Colour guide panel: Use the Colour Guide panel to create harmonious colour schemes that enhance contrast.
• Visual interest: Apply gradients, patterns or textures to your text for added visual interest.

Alignment

• Precise text positioning: Use the Align panel to position text precisely.
• Customised grids and guides: Create customised grids to maintain consistent alignment throughout your design.

Line length

• Adjust text box sizes: Modify text box sizes and column widths to optimise line length for readability.
• Flowing text: Use the Area Type tool to flow text across multiple linked frames for balanced layouts.

Leading

• Adjust leading: Control line spacing with the Character panel to ensure comfortable reading.
• Auto leading: Use the Auto Leading feature to adjust line spacing based on font size automatically

Kerning

• Manual kerning: Adjust the spacing between individual characters using the Type tool and Alt/Option key for precise control.
• Optical kerning: Utilise optical kerning in Illustrator to automatically improve letter spacing.

Tracking

• Adjusting tracking: Control the overall spacing between characters with the Character panel.
• Customised tracking presets: Create and save customised tracking presets for consistency and efficiency.

Colour

• Eyedropper tool: Sample and apply colours from your design directly to text.
• Customised swatches: Create and save customised colour swatches to maintain consistency in your typography colour palette.

White space

• Effective composition: Use artboards and layers in Illustrator to manage white space and ensure a clean layout.
• Clipping masks: Use clipping masks to create interesting negative space and enhance the composition around your text.