10 most-watched YouTube channel types

Find the right style for your content. Use one of these popular channel types.

Know what you want to share on your channel but not sure how to present it? Have a look through our list of audience favourites and find one that suits you. and find one that suits you.

  1. ASMR

Rising in popularity are the soothing sounds found on ASMR (Autonomous Sensory Meridian Response) videos. Whispers and paintbrush strokes create a relaxing response that viewers can’t get enough of.

  1. Compilations

Curate the best online videos to assemble a video compilation. Funniest videos and sports highlights are always in demand.

  1. Educational

These videos can range from TED talk style to documentary format. From a school report to university lectures, these videos aim to teach viewers something new.

  1. Entertainer

These channels give artists, musicians and comedians a stage so they can share their talents. Videos range from bedroom recordings to full stage productions.

  1. Gaming

YouTubers commentating as they play video games continue to be hugely popular. Attracting viewers from kids to adults, audiences love gaming videos.

  1. Infotainment

A blend of education and entertainment. These videos aim to share with a playful twist. Cartoon explainer videos of historical events are an example of infotainment videos.

  1. Journalism

Inform audiences by reporting current events from local events to sports and politics, through interviews or commentary.

  1. Reviews

Give viewers a preview of products or services to help them decide. Unboxing videos and comparison videos are popular, from toys and electronics to beauty and health products.

  1. Travel

Travellers once relied on books and brochures. They now turn to fellow travellers to learn the secret spots and local tips for their next holiday destination.

  1. Tutorials (How-to)

You can learn how to do anything by watching a YouTube video. Maths, changing a tyre, poaching an egg or fixing the washing machine.

A quick note on YouTube categories

When you create content for your channel and upload a video, YouTube asks you to pick from 15 categories topics like the types listed above. Selecting the right category will help YouTube understand your video’s intent and put it in front of the right audience.

Perfect your channel with editing

Each type of channel requires different editing techniques. The quick transitions of compilation and infotainment videos set these videos apart from the smoother transitions of travel and educational videos. Entertainment videos demand audio enhancements and adjustments that are only achieved through solid editing. For post-production flexibility, Adobe Premiere Pro has all the tools you need to get the desired effect.

Discover what’s possible with Premiere Pro for the best video editing styles for yourYouTube channel.