Adobe Symposium Online | The Digital Experiences Conference | Sydney, Australia

Adobe Symposium Online

Data & Analytics

Data Platforms: An Experience Architecture for the Modern Enterprise
Carly Lynch, Adobe
Tom Braybrook, Adobe
Yousif AI-Shekly, Westpac NZ
Kristina Curtis, BT Financial Group

The explosion of real-time, digital consumer data has forced businesses to re-architect their technology systems.
 
Artificial Intelligence in Analytics: Uncovering the Real-World Successes, Limitations & Hype
Tom Braybrook, Adobe
Oliver Rees, Velocity Frequent Flyer / Virgin Australia
Neil Carter, Microsoft 

Find out where leading Australian businesses and Adobe are focusing their efforts on AI.
 
Getting your Data Foundation Right: Learnings from the field
Matt Skinner, Adobe
David Goodes, Suncorp
Chris Baird, ObservePoint
Lena Jenkins, Spark NZ

Learn how to power personalisation & CX in the era of agile new-ways-of-working.
 
Buy, Sell, Share: A Marketer’s Guide to the Data Trade
Matt Skinner, Adobe
Ian Dejong, Adobe
Angelo Sinibaldi, Nine
Andrew Reid, TEG Analytics & TEG Research
David Goodes, Suncorp
Jessica Chan, eBay Australia & New Zealand

Get an advanced tour of the current state of the digital data economy and DMP tools.