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Adobe Symposium 2017

Brand and Direct Response Advertising


Adobe Advertising Cloud Overview

Keith Eadie
VP, Revenue and Partnerships, Adobe

00:11:58 | Slides
Making Advertising part of the customer experience by understanding the customer

Michael Pearson
Managing Director, Expedia
Sam Smith

Using Data Together to Build Amazing Customer Experiences

Krish Raja
Head of Data & Programmatic Product Sales, Nine Entertainment Co.

00:16:18 | Slides
Metrics that matter

Kate Whitney
Global Digital Director, Pernod Richard Winemakers

00:15:31 | Slides
Bridging the Talent Gap

Professor Scott Thompson-Whiteside
Executive Dean - Faculty of Health, Arts and Design, Swinburne University of Technology
Sam Smith

Video advertising panel

Nadia Cameron, Publisher and Editor, CMO and Associate Editor, CIO, IDG Enterprise Division at IDG
Clare Smith, Village Roadshow
Nicole Mcinnes, eHarmony
Kate Whitney, Global Digital Director, Pernod Richard Winemakers

The Dynamics of Attribution

Cameron Cowan
Sr. Product Manager and Regional Evangelist, Adobe

00:17:59 | Slides
Programmatic’s Evolution to Experiences with Dynamic Creative

Amy Robson
Adobe Advertising Cloud Specialist, Adobe

00:15:10 | Slides
Measuring Success - Brand vs Direct Response - What are we Measuring?

Danielle Uskovic
Head of Digital & Social, Lenovo

00:12:20 | Slides

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.

Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.