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Adobe Symposium 2017

Customer Intelligence and Audience Management


Importance of Customer Intelligence (The Role of Machine Learning)

Colin Morris
Director, Product Management, Adobe Analytics

00:08:15 | Slides
NAB’s Journey to Unlock the Value in their Analytics Data

Matthew Peters
Digital Analytics, Personalisation & Optimisation Specialist, National Australia Bank

00:16:45 | Slides
Advanced Analytics

Jordan Jensen
Territory Manager, ObservePoint
Beaudon McLaren
APJ - eCommerce Manager at Symantec

00:13:47 | Slides
Attribution Pitfalls

Tom Braybrook
Senior Solution Consultant, Adobe Experience Cloud

00:17:18 | Slides
Delivering Delight to Mobile App Customers

Grant Lukin
Manager - Optimisation & Performance, TATTS Group

00:20:03 | Slides

Tom Braybrook
Senior Solution Consultant, Adobe Experience Cloud

Data Commercialisation of the Nine Audience

Angelo Sinibaldi
Head of Data Products, Nine Digital

00:23:25 | Slides
DMP Rollout

Ian DeJong
Senior Consultant, Adobe

00:11:31 | Slides
DMP Panel Discussion: Powering your Business with Audience Data Experience

Tom Braybrook, Senior Solution Consultant, Adobe Experience Cloud
Shannon Fitzpatrick, Operations and Performance Directo, Domain
Chris Levings, Head of 1:1 & Programmatic, Woolworths
Sheerien Salindera, Qantas
Mark Thiele, Executive Manager, Marketing Automation - Digital - Customer Experience, Suncorp

Device Co-Op - Overview

Cameron Cowan
Sr. Product Manager and Regional Evangelist, Adobe

00:10:53 | Slides

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.

Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.