Symposium Online
Watch Adobe Symposium 2017 Keynote, Locknote and Session videos on demand.
Customer Intelligence and Audience Management
Customer Intelligence and Audience Management
Importance of Customer Intelligence (The Role of Machine Learning)
NAB’s Journey to Unlock the Value in their Analytics Data
Matthew Peters
Digital Analytics, Personalisation & Optimisation Specialist, National Australia Bank
00:16:45 | Slides
Advanced Analytics
Jordan Jensen
Territory Manager, ObservePoint
Beaudon McLaren
APJ - eCommerce Manager at Symantec
00:13:47 | Slides
APJ - eCommerce Manager at Symantec
00:13:47 | Slides
Attribution Pitfalls
Delivering Delight to Mobile App Customers
Data Commercialisation of the Nine Audience
DMP Rollout
DMP Panel Discussion: Powering your Business with Audience Data Experience
Tom Braybrook, Senior Solution Consultant, Adobe Experience Cloud
Shannon Fitzpatrick, Operations and Performance Directo, Domain
Chris Levings, Head of 1:1 & Programmatic, Woolworths
Sheerien Salindera, Qantas
Mark Thiele, Executive Manager, Marketing Automation - Digital - Customer Experience, Suncorp
00:32:23
00:32:23
Device Co-Op - Overview
What is Adobe Experience Cloud?
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.