Symposium Online

Keynote and Locknote

Customer Intelligence and Audience Management

Owned Media Platforms – Building the Foundation

Marketing to the People You Know

Brand and Direct Response Advertising

Government

FSI

Marketing to the People You Know

Introduction

David Jordine
Product Specialist, Adobe

00:05:50 | Slides

Enabling Cross Channel Marketing Through Data

Brent Burgess
Head of Digital Technology & Martech Platforms, IAG

Anthony Marquette
Marketing Automation Platform Lead, IAG

00:16:09 | Slides

Getting to Know the People in Your Database - Unifying Data, de-duping, FDA

Kirsten Hall
Campaign Specialist, Fairfax Media NZ

Grant Torrie
Acting Chief Marketing Officer, Fairfax Media NZ

00:16:22 | Slides

Fireside on Talent Swinburne / IBM iX

Professor Scott Thompson-Whiteside
Executive Dean - Faculty of Health, Arts and Design, Swinburne University of Technology

Amanda Young
IBM iX

00:10:16

Automating Irresistible Connections - Learnings from placing Adobe Campaign at the centre of enterprise marketing

Simon Harries
Marketing Development Manager, Virgin Australia Group

00:17:16 | Slides

NAB: Failing Fast to Deliver Rewarding Customer Experiences

Lisa Marchant
Head of Data Activation, National Australia Bank

00:14:38 | Slides

Omni-Channel Customer Engagement Platform

Arman Masoudi
Sr Product Marketing Manager, Microsoft | Dynamics 365

00:10:19 | Slides

Making a Lasting First Impression

Tracy Smithers
Director of Customer and Direct Response Marketing, Westpac NZ

00:14:17

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.