“Part of viewer engagement is the content itself and part is the technology never getting in the way of the content. It needs to be about the game, not the technology.”
cto, NBC Sports
- Automate content delivery across devices to lower costs and increase speed.
- Personalize the experience for the customer, wherever they are on their journey.
- Integrate online and offline data sources in a unified data language that can drive cross-company KPIs.
- Stabilize uneven demand and performance through a scalable and secure foundation.
Audience intelligence capabilities that combine data from offline and online systems to create one complete view of your customer.
Campaign management functionality that captures mobile, social, customer support, or marketing interactions.
Audience segments based on behavior, platform, demographic, and other information that can then drive campaigns, recommendations, or advertising support.
“Bringing a personal touch to millions,” Adobe case study, January 2014.
“Building a brand across channels,” Adobe case study, October 2012.
Econsultancy, “2017 Digital Trends,” February 2017.
Econsultancy, “Trends and Priorities in the Media and Entertainment Sector,” July 2016.
Personal interview with Jennifer Cooper, director of media and entertainment strategy at Adobe, April 2017.
“Market Overview: Digital Experience Delivery Service Providers, 2015,” Forrester Research, April 24, 2015.
“NBC’s Rio Olympics is the most successful media event in history,” NBC Sports press release, August 22, 2016.