Customer profiles

Customer profiles provide insights from across devices, channels and data sources, so your audience can be segmented for targeting and personalisation activities.

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Building a complete customer profile can be challenging.

 

Enterprises face speed bumps on the way to customer intelligence.

Disconnected data sources.

Disconnected data sources.

Lack of real-world off-line data merged with digital channels.

Lack of real-world off-line data merged with digital channels.

Disconnected data silos.

Disconnected data silos.

Multiple disparate technologies.

Multiple disparate technologies.

Transforming data into customer vision changes the game.

 

Building a complete customer profile is worth the bumps on the way.

A deeper 360-degree customer view.

A deeper 360-degree customer view.

Customer insight improves with an integrated customer profile drawn from connected data. Advanced identity management tools and flexible device graph controls help you to understand your customers across all devices.

Unified meaningful customer journeys.

Unified meaningful customer journeys.

Cross-channel orchestration is simple and fast when you have robust cross-device customer profiles that can be used to deliver the right experience at the right time.

Personalised experiences at each touchpoint.

Personalised experiences at each touchpoint.

A customer profile allows you to create and deliver relevant messages, offers and content. Enhanced visibility allows you to personalise and target experiences that really matter to your audience.

Improved conversion rates.

Improved conversion rates.

Touchpoints drive higher conversions with a clear, accurate view of your customers and a common ID tracking behaviours and devices.
 

Adobe can help.

Adobe can help.


Adobe Audience Manager connects data from online and off-line channels, merging touchpoints, preferences and traits into a single profile. Integrated marketing tools allow you to target that profile with personalised cross-channel messages that get noticed.


Customer profiles light the way to better engagement.

 

Leading brands are building brand loyalty from customer insights from Adobe Audience Manager.

It’s important that we first understand how customer journeys are performing.

"You know who your customers are…and you're able to target specific messages, be more personalised."
— Shelley Wise, Director of Brand Marketing, Princess Cruises

It's critical for us to give a good experience prior to [a] trip.

"We are going from brand-centric messaging..to more of a human-being centred way of communicating."
— Lukas Kircher, Founder and Partner, C3 Creative Code and Content GmbH

Customer profiles FAQs.

Which data sources can be pulled in to create a unified customer profile
Web analytics, ad campaigns, email, CRM, in-store transactions, call centre, Internet of Things (IOT), Set-Top Box (STB) and other data sources are integrated to create customer profiles inside the Adobe Audience Manager DMP.

Does a customer profile get automatically updated as new data arrives?
Yes. Adobe Experience Cloud continually updates customer profiles in real time to account for the latest interactions and devices usage.

Can I connect devices to a profile when a user has not logged in to a site?
Adobe Audience Manager is integrated with our Device Co-Op, so you can identify customers through a shared network of protected user data that helps authenticate their identities.

Which customer attributes can I target under a customer profile?
Adobe Audience Manager provides audience intelligence capabilities that enable you to classify age, gender, life stage, customer affinity, education, location and more.

Can we share profiles with other marketing teams?
Yes. You can categorise customer types into audiences that can be shared across all Adobe Experience Cloud solutions so your social, search, advertising and other teams have the same view.

Can I augment my first-party customer profile with other sources of data?
Yes. You can ingest and organise second- and third-party data to provide deep insights into your customers.

Let's talk about what Adobe Experience Cloud can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.