You work in retail as a marketing or digital sales manager. Regardless, you’re trying to figure out how to improve your digital plan to acquire more customers. In the past you’ve only had mediocre results, and the new customers from digital leads haven’t been the best. You’ve done well with traditional marketing, but you’re getting pressure to show results on your digital channels.
To understand your customers, capture more data.
All your customers. All combined into segments.
A better experience is a personal one.
Where it all comes together.
Better results. Better customers.
Now that you really know your customer segments and you’re creating experiences that are relevant to them, you can find and nurture the right customers on your digital channels. You can even connect these same profiles to your traditional media. Which means you can now show better results for your digital acquisition plans and budget.
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimisation and personalisation.