You’re in charge of presenting digital experiences for your customer’s journey across web, mobile, video, social and other channels. And these shopping experiences need to be consistent and efficient. Find out how T-Mobile was able to better understand what its audience cares about most to create more personalised experiences that boost the bottom line.
Irresistible brand experiences, everywhere.
Adobe can help. With the robust digital asset management system in Adobe Experience Manager, you can store and manage all your assets from one centralised location. Everyone in your company — a co-worker in the next cube or halfway around the world — can share, re-use and collaborate with rich media. Experience Manager makes it easy to find what you need and deliver creative content and assets across all your marketing channels.
Take control and ensure consistency.
Adobe can help. Experience Manager lets you easily create shopping experiences in one location for desktops, tablets and mobile — without writing code. There’s no need to develop separately for each screen or device. Using the same content, Experience Manager creates sites and pages that automatically adjust for all devices.
Attract the right audience with the right content.
Adobe can help. With Adobe Target, it’s easy to test two versions of a shopping experience to find out which one your customers prefer. Deliver personalised content based on real-time data — increasing your conversions while reducing your workload. And get insights into your customers’ shopping experiences in real time, so you can send offers, recommendations and more.
Know what’s happening, when it’s happening.
Know your shoppers.
Put the customer first and you’ll never be last.
To set itself apart from the competition, T-Mobile knew it needed to put the customer first. But first, marketers had to learn what their customers wanted. See how T-Mobile boosted completed purchases by 16% and average order value by 56% — all by better understanding its customers.
The simplicity of one integrated solution.
Adobe Experience Cloud gives you all the tools you need to deliver amazing experiences. You can manage all your assets from one location. Identify your best content through easy-to-execute tests. And get deep insights into your customers. With Experience Cloud, you can deliver the right experience to every customer, every time.