The experience platform for the experience business.

Adobe Experience Platform was built from the ground up with one purpose — making world-class experiences. That means no more duct tape and baling wire. And because it’s the first platform to use data from the Open Data Initiative, it means all of your data is working together to make your best customer experience a reality.
Adobe Experience Platform is a key component of the new Open Data Initiative.

Build something great with Adobe Experience Platform.

Adobe Experience Platform weaves all your critical customer data together. Not just CRM or other first-party data. All of it — behavioral, transactional, financial, and operational. So you can see your customer in real-time and build experiences to match. Adobe Experience Platform offers the following:
Enterprise Data Pipeline
Enterprise Data Pipeline
Centralise data from all sources, including Adobe Experience Cloud, CRM, ERP, commerce, sales, product usage and more.
Unified Customer Profile
Unified Customer Profile
Drive consistent, relevant experiences with complete, real-time customer profiles that reflect behaviour across all channels and devices.
Data Science and Analysis
Data Science and Analysis
Interpret your data in milliseconds with advanced AI from Adobe Sensei and analyse with a SQL query tool to understand what your customers need at the moment.
Open, Extensible Architecture
Open, Extensible Architecture
Build your own customer applications that take advantage of this powerful data foundation so you can deliver the experiences that only you can make.
Standardisation and Privacy
Standardisation and Privacy
Standardise your data on one data model and take control of your data with native privacy tools to comply with the latest privacy laws and regulations.

Meet Auditor.

Auditor is the newest addition to the Adobe Experience Platform. It helps customers understand the health of their Adobe implementations and gives recommendations on how to improve them. That way, customers gain the most value from their Adobe investment.

Launch is now available to all customers.

Launch unifies the data and technology on your website. It simplifies tag management, drives automation with APIs and lets partners build integrations for marketers to use and enjoy. And best of all, it’s available to all Adobe customers.

Intelligence everywhere with Adobe Sensei.

Adobe Sensei is the AI and machine learning framework in Adobe Experience Platform. Adobe Sensei helps you to handle time-consuming and repetitive tasks, identify what you need in seconds instead of hours and deliver personalised experiences in real time.

With Adobe I/O, developers make work flow.

We’ve launched new enhancements to Adobe I/O, our cross-cloud developer portal.
Adobe I/O Events
Developers now have access to Adobe I/O Events and even more Experience Cloud APIs to integrate with, extend and build customised applications with Adobe technology.
Adobe I/O Runtime
With the beta release of Adobe I/O Runtime, developers can code in a serverless environment and tap into Adobe Sensei’s AI and machine learning capabilities to create powerful automated workflows and experiences.
Observe Point
TMM Data
Decibel Insight

Get more value from Adobe Experience Cloud with Adobe Exchange.

With over 500 Adobe partners and applications, Adobe’s technology and data partner ecosystem helps you innovate and get more value out of your Adobe investments. Extend Adobe Experience Cloud functionality with applications from our Exchange partners, including phone call attribution, commerce, 3rd-party data and modelling and more.