Whether you're a CMO, a Creative Director, a data analyst or an email marketer, we all have a point of view on what the changing technology and media landscape means for marketing today. And whilst we may not all have the same perspective on the marketing world around us, one thing we can all agree on is the need to put our customer first and make their experience our business.
Episode 2 – The Human between the Art and Science, feat. Patrick McQuaid and Tom Braybrook
Patrick McQuaid, General Manager Customer data and Analytics, NAB talks to Adobe’s Strategy and Solutions lead for APAC, Tom Braybrook, on the difficulty in moving from relentless execution to strategic thinking in this data-driven world and the need for marketers to work a little differently.
- Econsultancy - Digital Trends 2018 (as seen in video)
- Only Urgency and action will prioritise CX in 2018
- Adobe Experience Cloud
Episode 1 – Experience This, feat. Adam Morgan
Adam Morgan, Senior Creative Director at Adobe, and author of A Return on Ideas, shares his perspective on the need for businesses to start with their customers and rethink experiences from the inside out.