Whether you're a CMO, a Creative Director, a data analyst or an email marketer, we all have a point of view on what the changing technology and media landscape means for marketing today. And whilst we may not all have the same perspective on the marketing world around us, one thing we can all agree on is the need to put our customer first and make their experience our business.
Episode 1 – Experience This, feat. Adam Morgan
Adam Morgan, Senior Creative Director at Adobe, and author of A Return on Ideas, shares his perspective on the need for businesses to start with their customers and rethink experiences from the inside out.