Produced in partnership with Which-50, this glossary is a valuable tool for anyone looking to gain a greater understanding of the components that make up a marketing and advertising technology stack. Plus uncover how they can work together across your paid, earned and owned channels to deliver true customer experience at every touchpoint.
The glossary contains 51 terms, including:
- Demand-side Platform (DSP)
- Data Management Platform (DMP)
- Content Management System (CMS)
- Tag Management System
There are also some handy infographs, similar to the below.
Simply complete the form for full access.