Bridging the AdTech & MarTech Divide

Your complete guide to navigating the technology that is helping
businesses tackle digital transformation

AdTech & MarTech Glossary
Produced in partnership with Which-50, this glossary is a valuable tool for anyone looking to gain a greater understanding of the components that make up a marketing and advertising technology stack. Plus uncover how they can work together across your paid, earned and owned channels to deliver true customer experience at every touchpoint. 
The glossary contains 51 terms, including: 
  • Demand-side Platform (DSP)
  • Data Management Platform (DMP)
  • Content Management System (CMS)
  • Tag Management System


There are also some handy infographs, similar to the below. 
Simply complete the form for full access.