We all know that ‘show, not tell’ is a key marketing principle, and whilst videos and animations are a powerful way to convey your brand’s key message, creating content that will hold the viewer’s attention till the end can be a challenge. The good news is you can make video work for any brand, team or budget. Here are ways you can create high impact videos and animations that are creative, impactful and tailored to your key objectives.

Try animated explainer videos, like Gojek

By Eunoians

When Indonesian ride-hailing service Gojek embarked on a rebrand to mark their ninth anniversary, they created an animated explainer video to showcase the evolution of the brand. It clocks in at under a minute, explaining the design influences behind the rebrand and encapsulates Gojek’s integrated ecosystem with over 20 on-demand services to serve every need. With bright and cheerful colours, a relatable script and brisk pace to keep viewers engaged, it’s hardly any surprise that the video took Indonesia by storm!

Keep it real, like Showpo

Showpo is one of Australia’s most loved homegrown fashion brands, and their YouTube channel is a treasure trove of style advice, Q&A’s and tutorials. The videos vary in length and theme, but all are consistently affable and relatable to Showpo’s millennial female audience, using creative typography and fun clips featuring real women wearing and talking about the brand’s apparel. They’re straightforward and simple in style, but we love how each video is a clever way of showcasing Showpo products without feeling like an ad.

Use simple but effective animated illustrations, like The Tide Foundation

By Universal Favourite

Animations aren’t just for video. When used on a website, they can elevate and transform the user experience. These illustrations by tech not-for-profit foundation, Tide, illustrate the brand’s proposition throughout its site, allowing Tide’s story to unfold as viewers scroll through. The minimal illustration style and soothing monochromatic colour palette represents transparency and simplicity, distilling the complexities of the industry and Tide’s own services into easily digestible content.

Use motion graphics to capture what words can’t, like Australian Chamber Orchestra

Dubbed one of the greatest chamber orchestras in the world, the Australian Chamber Orchestra inaugurated their 2020 season by launching a stunning suite of animations set to six pieces of music handpicked by ACO musicians. These intriguing, experimental and emotive motion graphics encapsulate the significance of the season to each performer. They use colours as well as dynamic movements to create a visual performance of the musical masterpieces and communicate emotion and rich visceral responses people often have to music.

Make animations the centerpiece on your website, like Lickers

By Doers

Lickers is an artisanal café in the heartlands of Singapore and are a quirky brand serving up imaginative ice cream flavours in an eclectic setting. Naturally, their website carries across its fun personality, with animations of its mascot and patterns anchoring its design. The playful shades and shapes, as well dynamic movements, make this eye catching and memorable.

Whether you’re looking to educate, inform or entertain, take a cue from these brands and wow your audience with creative videos and animations.

Ready to get your creative hat on? These video tutorials will help you take the first step, with tips on various techniques, formats and tools.

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