Make the most out of being social.
Listen, respond and track social conversations.
Adobe Social helps you to monitor and optimise content across your social channels. Your social teams can track social mentions of your brand, product and hashtags to understand brand performance, monitor data trends to optimise content and gain visibility into competitor conversations by monitoring social share of voice.
Features of listening and moderation.
Social listening
Keep your fingers on the pulse of your brand with social listening tools that capture and filter mentions, sentiment and geolocation through a customised rule builder.
Multiplatform moderation
Moderate conversations about your brand across social channels and empower your team to answer questions and concerns. Reply and track threads directly within the tool.
Integrated analytics
Understand your customers’ journey from engagement to conversion with built-in Adobe Analytics. You’ll be able to overlay engagement and usage data with Analytics reports to clearly identify what’s driving conversions.
Moderation workflows
Escalate and route customer comments according to predefined workflows and monitor moderation statistics to ensure customers receive the right message.
Safety and compliance
Auto-remove inappropriate or offensive comments and spam from your social pages before they create problems for your organisation. Archive content for up to seven years to help ensure consistency in your responses.
Let data drive your experiences.
No matter the industry, data enhances your ability to engage customers.
See how various industries benefit from data-driven marketing.
See how various industries benefit from data-driven marketing.
