Bridge the gap. With analytics-enhanced reporting.


Two solutions. One source of truth.

Set Adobe Analytics as the primary data source for optimisation reporting to easily bridge the gap between analysts and marketers. Set up activities more quickly and easily, dig deeper into insights after tests and see consistent results in both solutions.

Features of analytics-enhanced reporting.

Easy test set up
With Adobe Analytics as your default reporting source within Adobe Target, all metrics and audiences are automatically available for future use.
Flexible analysis
Select any success metric or audience segment from Adobe Analytics and apply it to your Adobe Target reporting for extensive filtering and analysis.
Single data source
A constant bi-directional feed ensures the data is the same for marketers and analysts, but in its familiar location and format.
Ongoing personalisation
Conduct deeper analysis in Adobe Analytics to identify and define segments and success metrics. Then access new audiences and metrics in Adobe Target.

See how it’s done.

See how SAP used Adobe Marketing Cloud to achieve a 47% lift in conversion.

Condé Nast used Adobe Target to increase subscriptions with targeted cross-promotions.

Lessons from the personalisation pros.

Get the 2014 Digital Marketing Optimisation Survey Results to see how top companies use personalisation to drive better results.