Campaign serendipity — the right person, in the right place, with the right message.
The right targeting can help you to avoid sending the wrong message to the wrong customer and wasting valuable marketing dollars. Understanding who your customers are — their interests, demographics and channel preferences — is key to creating personalised experiences that get results.
Audience segmentation lets you focus every campaign by using integrated customer profiles and customised segments. For example, you can segment based on a type of car, but only send your message to the primary vehicle driver. Or, create a campaign based on household types, but send your message to a specific person in that household. You can use any data you have available to create a targeted segment for a campaign. Once you’ve defined these audience segments, you can use them in cross-channel programmes in Campaign or export them to use in other Experience Cloud solutions.