Connect, create, and collaborate within the Creative Cloud.
The lines are clearly drawn. Creatives don’t want to learn how to use a DAM to find assets. And marketers don’t want to learn Photoshop and InDesign to leave feedback or make small changes. They’d both be happy sticking to their own turf — if they had the luxury of time. But with your customers’ unquenchable thirst for content, they don’t.
Enter Adobe Asset Link, a native connection allowing both groups to come together to collaborate and work faster. With a panel that populates directly in creative tools, designers can access your DAM and check out assets from whatever application they’re working in. And with InDesign server, marketers can make changes to print assets from within the DAM — so they don’t have to wait for their request to go into the queue.
Both sides of the house can work more efficiently, allowing you to meet your customers’ expectations for relevant and personal experiences. And that’s a win-win for everyone.