Experience Fragments

Create channel-agnostic and reusable fragments by grouping content and layouts. These fragments can publish to any screen to ensure consistent messaging and design without building multiple creative assets.

Read our insider tips and tricks for content in AEM Sites


Copy-paste is so last century.

Re-using parts of a page — otherwise known as fragments of an experience — is usually time-consuming and prone to error. Copy and paste requires management and creates clutter.

Experience fragments are groups of components, including content and layout, that can be referenced within pages. Avoid the copy-paste mess, and efficiently manage all your content from a single platform using a single edit. For example, if you want to use a certain experience fragment on 100 pages, you can make one simple edit on the master and all 100 pages will be updated with your content.

See what makes it work.

See what makes it work.

Define content design and layout
Combine one or more components into a cohesive experience, using dedicated content or pulling from content fragments, assets or elsewhere.

Design for many channels
Focus on how experiences will play across channels and create context-agnostic variations. Experience fragments are great for re-use.

Create variations
Re-use, reorder, or resize experience fragments to allow for variable design across pages. Each page can be unique, sharing only certain content or components with others.

Learn more about experience fragments in Adobe Experience Manager.

Deliver fluid personalisation

Deliver fluid personalisation.

See how Adobe Target powers fluid personalisation at scale with experience fragments and artificial intelligence.

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Take a deeper dive.

Combine your fragments.

Learn how to bring together experience fragments and content fragments and bring efficiency to your design and distribution in our Help section.

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Simplify your editing.

Learn how easy it is to create and edit fragments in our documentation.

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Variations unlock endless flexibility.

Learn how to create and edit copies of the master content, which you can use in various channels and ranges of scenario in our documentation. 

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See related features

Content fragments

Design, create, curate and use page-independent text along with associated media, making it easy to re-use copy without having to cut and paste or rewrite it.

Style system

Standardize style and design across components or pages without back-end development. From a list of predefined styles, simply choose between different variations, instantly adapting fonts, colors, and formats.

In-context editing

Build, publish and update pages faster and easier with our in-context WYSIWYG interface, with its drag-and-drop components, simple keyboard shortcuts, visual search and reusable content.

Let’s talk about what Adobe Experience Manager Sites can do for your business.

Let’s talk about what Adobe Experience Manager Sites can do for your business.