Features

Dynamic Ad Insertion

The world’s largest media companies rely on Adobe Primetime Dynamic Ad Insertion to deliver TV-quality targeted video ad experiences, especially for their most challenging situations — big, live events.


It’s like TV. But better.

People aren’t watching TV on just TVs any more. They’re watching on phones, tablets, laptops and more. But just because they’re not watching just on TVs doesn’t mean they don’t expect a TV-quality experience. They do. Your challenge is to deliver those viewing experiences, even in complex situations like sporting events or when you’re using real-time programmatic ad decisioning. And because ad inventory is perishable, if your technology fails for even a moment, you could lose tonnes of unrecoverable revenue. 

This is where Adobe Primetime Dynamic Ad Insertion comes in. With ad insertion into live, linear or VOD content, you can create targeted ad experiences without buffering or playback errors. Minimise complexity by taking advantage of Adobe Primetime’s existing integrations with leading ad servers. And deliver superior ad experiences with always-on viewability and support for Skippable VAST Ads. Because when you deliver better viewing experiences for your customers across devices, that leads to higher engagement and more revenue for you.

See what makes it work.

Maximise ad revenue
Route calls to ad servers based on inventory rules and control targeting parameters in redirect calls. All ad insertion decisions are made right before the ad is inserted. Plus, our DAI is compliant with IAB viewability standards to maximise performance.

Proven live scale
The world’s largest media companies rely on Adobe Primetime to power the biggest live events, including the Super Bowl and the Olympics.

Most flexible
Use existing integrations with the market’s leading ad servers as well as native DRM support across platforms. Set up your ad serving the way you want to.

Superior viewer experiences
Take advantage of real-time creative transcoding to devlier high-quality programmatic ads and a seamless, TV-quality ad experience across screens. Let viewers skip ads with Skippable VAST ads.

Learn more about Dynamic Ad Insertion in Adobe Primetime.

Get the starting guides for Dynamic Ad Insertion.

Dig deeper into the details of Dynamic Ad Insertion and the Creative Repackaging Service in our help section.

Read Dynamic Ad Insertion Guides

See related features

Currency Optimization

With Currency Optimization, you can use machine learning to significantly cut waste for ad campaigns sold against third-party measured demos.

Let’s talk about what Adobe Primetime can do for your business.

Let’s talk about what Adobe Primetime can do for your business.