Adobe can help.
We know that you want to optimise your customers’ experiences. We also know that for a lot of marketers, conducting A/B and multivariate tests is a daunting and complicated process, so it’s easy to keep your focus on the web.
But Adobe Target helps take the complexity out of the testing process, not just on your website, but across all of your digital channels. We make it something that you can do constantly without it being overwhelming. As part of the Adobe Experience Cloud, Adobe Target is also designed to complement your other digital marketing efforts — letting the test results inform other marketing efforts and letting data and other insights inform the tests you run.
Adobe Target lets you decide if you want to run A/B tests or multivariate tests. You create test variations by selecting and swapping out, modifying or dragging and dropping content. Serve the test to all visitors, an audience you define, an existing audience from Adobe Target or a shared audience from Adobe Experience Cloud. Select your metrics for success, set your sample size and launch the test. Adobe Target walks you through each step, so there’s no question about how to do it. It tells you which combination works best and how much each element contributed to the winning experience. When your test concludes, review your results, understand with confidence how each element contributed to the winning experience and serve the best experience to the entire audience.
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