Adobe Target Features

You want to make every experience at every touchpoint better. With the testing and personalisation power of Adobe Target, you can with ease. See how our features make meaningful optimisation a reality.

Experiment and learn

Use A/B and multivariate tests anywhere and everywhere.

You can set up tests everywhere your customer connects with your brand. Easily create your tests, see the results and push the winning experience live immediately to get the most out of the insights.

A/B test your whole experience, including images, copy, UI and more, to find the winning experience. Target’s rigorous testing approach is designed to test multiple variations at the same time and find the winner faster and more confidence.

Learn more about A/B testing

Every day, more devices, products and customer experiences are becoming smart and Internet enabled. If your product is online, we can help you test and optimise its experience for your customers.

Learn more about connected device optimisation

Testing isn’t just for your website. It’s also great for mobile app optimisation and personalisation. Maximise the gain from the winning mobile experiences faster — even as you’re still testing.

Learn more about mobile optimisation

Automatically allocate traffic to the most successful experience to more visitors earlier for increased conversion and revenue.

Learn more about multi-armed bandit testing

Test multiple elements simultaneously — including image, layout, background colour, copy and so on — to find the most effective combination.

Learn more about multivariate testing

Use Target’s single delivery platform to run your optimisation or personalisation activity on the server side. Run your client-side java script code on the server side as well, powered by our node.js environment.

Learn more about server-side optimisation

Quickly understand and put into action the best combinations of offers and layouts to help your customers progress and convert.

Learn more about website optimisation

Personalise and promote

Automate large-scale testing and experimentation, powered by Adobe Sensei multiple machine-learning methods, to identify the best performing offer for each visitor.

Learn more about automated offers

Prefetch and cache the experience variations from testing and personalisation activities across your customer journey. These help you to deliver always-on personalisation, even when Internet or network connection cuts out and it increases speed and performance of experience delivery.

Learn more about batch experience prefetch

Personalise based on gender, age, occupation, language, loyalty, brand affinity, searched terms or whatever profile data available on your site. And build your own business rules to drive the personalisation across all of your customer touchpoints.

Learn more about behavioural targeting

Recommend content for your subscribers based on what others are viewing, what’s trending etc., to provide an engaging experience for your visitors and lengthen their time spent on your site.

Learn more about content and media recommendations

If you’re a business spread out over different locations, you can still provide an experience that resonates with each region. Locate your visitors and personalise the offer, image, content and more for people in a specific area.

Learn more about location-based personalisation

Tap into powerful AI — using one-click to activate testing and personalisation — to find the best performing experience for each visitor.

Learn more about one-click personalisation

Allow visitor searches to be interpreted or corrected to deliver the right results. Specify which results to display, when to display them and how they should be positioned. Choose what data to index, how to weigh each index and how to optimise search results based on the metrics that matter most to you.

Learn more about personalised search

Use powerful AI-driven algorithms to automatically display products or content that might interest your customers all along their journey with you. Promote, weigh and filter recommendations from an intuitive interface without help from IT.

Learn more about product recommendations

Collect the time spent on site, browser history, age, gender, loyalty status etc. with Adobe Target — then store all of this data in a unified visitor profile. Import your data, like CRM or purchased 3rd party data, into the unified profile for an even more informed view into your customer.

Learn more about profiles and segmentation

Personalise based on gender, age, brand affinity or any profile data available on your site. Build your own rules to drive personalisation across different touchpoints.

Learn more about rules-based personalisation

Test, optimise and personalise the customer experience for your single-page apps.

Learn more about single-page app optimisation

Review your testing and personalisation activities without having to activate them. A shareable link allows key stakeholders to fully preview each variation for approval, so you can execute with confidence.

Learn more about visual preview QA

Give a personalised experience to every customer.

You can offer your customers exactly what they want — a personalised experience every time. Now it’s possible with a personalisation engine powered by artificial intelligence.

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Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.