Digital Formats: Native advertising
How to blend in so you can stand out.
Native advertising lets you deliver valuable content to ad-averse viewers. The ad blocker. For overstimulated viewers, it’s heaven-sent. But for your video ad campaign revenue, it’s the opposite. Native ads fit seamlessly with the publisher’s content so they don’t get caught in the crosshairs of most ad blockers. And because they blend in with relevant content, viewers find them to be less intrusive and more engaging. With Adobe Advertising Cloud, you can strategically buy native ad space across websites and deliver branded experiences that break through virtual barriers.
In addition, we’ve partnered with TripleLift, the only programmatic platform for native advertising with true real-time buying capabilities. So we can help you get your ads in front of an audience of millions, in the moment it matters most.
Benefits of using Advertising Cloud for Native Advertising.
Higher viewability and click-through rates
Reach more consumers with native ads than with standard display banners — as much as 25 percent more.
Plan, bid on, and buy ads across publishers and DOOH formats in real-time, from one place.
Reach millions of viewers across devices with native inventory, thanks to our partnership with TripleLift.