Video advertising is a critical component of an brand advertiser’s overall digital media strategy. As audiences continue to diversify viewership across traditional TV and digital, video ads remain an important medium for advertisers in reaching cable-cutters and TV-light audiences at scale and with more precise targeting.
Not only so, but Video is increasingly becoming the format of choice to drive viewer engagement – not only on the desktop but also across mobile devices. Target desktop audiences to deliver immersive experiences within larger screens or mobile audiences to captivate their attention on-the-go wherever they are.
Most importantly, engage with customers at the heart level by telling stories through video and build deep customer connections with your brand.