Compare Adobe Analytics Packages

Not every enterprise has the resources to take advantage of every feature we offer and that’s okay. Everyone needs to collect multi-channel data, analyze it in real time, and curate insights throughout the business. Whether you’re just starting to get a handle on your data or you’re heavily invested in data-driven decision making, there’s a flavor of Adobe Analytics that’s right for you.

Or see how we stack up to our competitors.

	Select	Prime	Ultimate
If you're an enterprise that has ...	An emerging analytics practice	A mature analytics practice	An advanced analytics practice

Ad hoc analysis with Analysis Workspace Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics segments, and time granularities) to a project.


Rules-based attribution First touch, last touch, and so on.

Offline data integration Integrate data from a CRM system or any other source of online or offline enterprise data (e.g., loyalty program levels) as an added analysis dimension.	3	15	200

Advanced segmentation with Segment IQ Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension.

Anomaly detection Automatically find unexpected trends in your data.

Contribution analysis Discover hidden patterns in your data to explain statistical anomalies and identify correlations behind unexpected customer actions.		10 Tokens (Runs)	20 Tokens (Runs)

Additional predictive tools Advanced insights powered by statistical modeling and machine learning.	Optional	Optional	Optional

Algorithmic attribution Use machine-learning to assign attribution across the different channels.	Optional	Optional	Optional

Pricing	Get in touch	Get in touch	Get in touch

	Adobe Analytics Select Request Demo	Adobe Analytics Prime Request Demo	Adobe Analytics Ultimate Request Demo

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Ultimate

Experience-focused analytics for enterprise.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.