Compare Adobe Analytics Packages

Not every enterprise has the resources to take advantage of every feature we offer and that’s okay. Everyone needs to collect multi-channel data, analyse it in real time and curate insights throughout the business. Whether you’re just starting to get a handle on your data or you’re heavily invested in data-driven decision making, there’s a flavour of Adobe Analytics that’s right for you.

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Select

Prime

Ultimate

If you're an enterprise that has ... 

An emerging analytics practice 

A mature analytics practice

An advanced analytics practice 

Ad hoc analysis with Analysis Workspace
Drag and drop any number of data tables, visualisations and components (channels, dimensions, metrics segments and time granularities) to a project.

Rules-based attribution 
First touch, last touch and so on. 

Off-line data integration
Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g., loyalty programme levels) as an added analysis dimension.

3

15

200

Advanced segmentation with Segment IQ 
Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension. 

Anomaly detection 
Automatically find unexpected trends in your data. 

Contribution analysis
Discover hidden patterns in your data to explain statistical anomalies and identify correlations behind unexpected customer actions. 

10 Tokens (Runs)

20 Tokens (Runs)

Additional predictive tools
Advanced insights powered by statistical modelling and machine learning.

Optional

Optional

Optional

Algorithmic attribution
Use machine-learning to assign attribution across the different channels. 

Optional

Optional

Optional

Pricing

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Adobe Analytics Select 

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Adobe Analytics Prime  

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Adobe Analytics Ultimate 

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Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Ultimate

 Experience-focused analytics for enterprise.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.

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All benefits

Benefits overview

All features

Features overview page

Customer stories

Customer success stories

Resources and documentation

Resources

Let's talk about what Adobe Analytics can do for your business.

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Credit

Credit description

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.

*Gartner Magic Quadrant for Digital Marketing Analytics by Martin Kihn, Christi Eubanks and Lizzy Foo Kune. 4 October 2017.  Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.