Create user experiences that flow.
Easily visualise how your customers move through your sites and mobile apps. Overlay key metrics to further break down and explore user behaviour, so you can keep improving on the user experience flow.
Identify high-value audience segments.
Uncover common behaviours and patterns among your best customers. Then, use those insights to better target and create even more valuable audience segments.
Here’s what you can do with Analytics Analysis Workspace.
Ad hoc analysis.
Review billions of rows in seconds, so you can dig deep. And answer questions faster than you can ask them.
Combine all your most important data measurements and turn them into unlimited breakdowns and comparisons.
See how your customers interact with you to understand what is causing churn and retention.
Use the conversion funnel segment builder to create new audiences of those who fall out at any stage, so you can improve future interactions.
Graphically visualise your customer’s digital interactions in context of their location.
With powerful machine learning from Adobe Sensei, Analytics helps you to identify statistically significant spikes or dips across any metric.
Let data insights drive your experiences.
Read our use case for best practices in segmentation.